About Germaine de Capuccini

Germaine de Capuccini is one of Europe's leading professional skincare brands, trusted by beauty professionals in more than 80 countries worldwide.

For over 60 years, we have combined scientific expertise, professional treatments and continuous innovation to create high-performance skincare solutions that deliver visible results. Today, we are entering an exciting new chapter, accelerating our digital transformation while strengthening our position as a premium integral professional beauty brand.

About the Role

We are looking for a Junior Paid Media Specialist to join our E-commerce team and help grow our paid media strategy across Spain and international markets.

You’ll work in a global environment, collaborating closely with internal teams and our media agency, which handles campaign setup and activation.

We’re looking for someone with at least 2 years of experience in Paid Media—ideally from an agency background—who is excited to keep growing within an international beauty brand.

Main Responsibilities

Paid Media Strategy & Management

- Help define, plan, and execute global paid media strategies across all funnel stages.
- Manage and monitor campaigns mainly across Google Ads and Meta Ads, as well as other relevant channels, keeping them aligned with business goals.
- Partner with our media agency on campaign planning, activation, tracking, and optimization.
- Track key paid media KPIs, analyze performance, and spot areas for improvement.




- Prepare creative briefs to produce the right assets for each platform and funnel stage.
- Build regular performance reports, pulling out actionable insights and recommendations.
- Act as a key point of contact between internal teams and the agency—sharing briefs, budgets, and goals, and ensuring everything runs smoothly.
- Coordinate cross-functionally with Brand, E-commerce, CRM, Content, Creative, and regional market teams.

Requirements

Experience

- At least 2 years of professional experience in Paid Media, with at least 1 year in an advertising, media, or digital marketing agency.
- Hands-on experience managing and tracking full-funnel campaigns across Google Ads, Meta Ads, Microsoft Ads, and TikTok Ads.
- Proven track record of data-driven campaign optimization (KPI analysis, creatives, targets, and budgets).
- Experience creating qualitative and quantitative reports with clear recommendations.
- Experience with international markets is a plus.

Skills & Mindset

- Analytical mindset focused on results.
- Solid understanding of the paid media ecosystem and the conversion funnel.
- Ability to translate business goals into paid media actions.
- Strong organizational and project management skills.
- Comfort handling multiple campaigns, markets, and priorities at the same time.
- Great communication skills and teamwork mindset.
- Proactive, curious, and eager to stay on top of industry trends.
- Proficiency with tools like GA4, Google Merchant Center, and GTM.
- A genuine interest in the beauty industry is a plus.

📌 Junior Paid Media Specialist (Alcoy)
🏢 GdC Beauty Group
📍 Alcoy