Описание: Scopely is a integral video game and interactive entertainment company that creates, develops, publishes, and live-operates a diversified portfolio of games across mobile, web, PC, and console. Its games connect hundreds of millions of players worldwide.
Задачи: Manage and optimize large-scale User Acquisition budgets to drive profitable growth
Execute and scale mobile campaigns across key platforms including Meta, Google, and emerging channels
Design and run A/B, multivariate, and marketability tests from hypothesis to analysis to improve performance and unlock growth opportunities
Analyze campaign, funnel, retention, and LTV metrics to drive data-informed optimization strategies
Partner cross-functionally with Product, Creative, Data, and Marketing teams to improve full-funnel performance
Identify and scale strategic acquisition partnerships and new growth opportunities globally
Contribute creative insights and testing strategies to improve ad performance and acquisition efficiency
Stay current on market trends, platform changes, and best practices in mobile performance marketing
Требования: 3+ Years of experience in User Acquisition,



performance marketing, or media buying, preferably in mobile gaming or mobile apps
Proven track record of scaling growth through paid acquisition channels and identifying high-impact opportunities
Strong understanding of UA KPIs including CPI, ROAS, retention, conversion funnels, and LTV optimization
Hands-on experience with platforms such as Google Ads, Meta, and AppLovin
Strong analytical and problem-solving skills with the ability to make data-driven decisions in fast-paced environments
Strong communication, stakeholder management, and ownership mindset
Experience working cross-functionally with Product, Creative, Data, and Marketing teams
BA/BS degree in Economics, Mathematics, Marketing, Finance, Business, or a related field
Passion for mobile advertising, experimentation, and continuous optimization
Nice to have: DSP, ad networks, rewarded advertising, advanced Excel skills, AI tools, data visualization platforms such as Looker
Условия: Hybrid role in Barcelona, Catalonia, Spain.
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📌 Performance Marketing Manager Mobile Games (Barcelona)
🏢 Enfint
📍 Barcelona