We are a 45-year-old, family-run 3rd generation agri-business and the world's second-largest coco coir substrate company, with $120 M in group revenue. We serve growers in over 75 countries across horticulture, and soilless production, backed by three modern factories strategically located across Tamil Nadu, India and a team focused on quality at every step. Las cualificaciones, habilidades y toda la experiencia relevante necesaria para este puesto se pueden encontrar en la descripción completa a continuación.

We are hiring a Sales Manager to build and grow our substrate business across our core European markets — Spain, the Netherlands and Italy, and adjacent territories. You will sell directly to large-scale commercial growers and nurseries, appoint and manage distributors, and act as the commercial face of Vaighai in the region.

Responsibilities - Sell coir substrates (grow bags, slabs, open tops, propagation plugs and buffered blends) to large-scale growers, nursery operations and substrate blenders.

- forecast volumes and coordinate with the Madurai team on production planning and shipping schedules.
- Requirements - 5–8 years of B2 B sales experience in horticulture,



with a proven record of selling to large-scale growers and nurseries in Europe.
- An existing network among European commercial growers, nurseries or growing-media distributors.
- Background in growing media or substrates, or a closely adjacent input (fertigation, greenhouse systems, propagation material or crop protection).
- Working understanding of soilless cultivation: drip irrigation, fertigation, EC and p H management, water buffering and drainage behaviour in substrates.
- Fluent Spanish, Dutch, Italian and English — the role covers all three markets, and English is what we communicate in.
- Preferred - Experience opening a new market or launching a new substrate brand.
- Familiarity with the certifications European growers ask about — RHP, OMRI, INTEGRAL G. xbhjioe - Crop-specific depth in soft fruit (blueberry, raspberry, strawberry), protected vegetables (tomato, pepper, cucumber) or ornamentals and nursery stock. Send your CV and a short note on your grower and distributor network in Spain to.

📌 Sales Manager (English) (Bilbao)
🏢 Gro-Med
📍 Bilbao