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and it’s creating real impact.As a category-defining company, we’re shaping what the future of learning looks like at global scale.Every Preply lesson sparks change, fuels ambition, and drives progress that matters.
Joining Preply means helping define the future of education at general scale, and building something that truly matters for millions of people, every day.This role owns the analytics behind it: how much we spend to acquire learners, where, and how we know it's working.
You'll live in incrementality, marginal CAC, LTV, geo lift and holdout testing, media mix modelling, and the paid/organic relationship.
This is a measurement ownership role: you design the test and defend the answer, not monitor a dashboard.The seat formally sits in Strategic Finance, reporting to the Director of FP&A.;
That's about access to the model and the CFO, not accounting.
If your strength is marketing analytics, we'll teach you the modelling.You'll work directly with the VP of Growth, COO,



and CFO as the trusted partner on channel and country level investment decisions.
About the roleThis is a senior ownership role.
What you'll ownIncrementality & efficiency: measure the true incremental return on marketing spend using geo lift, holdout testing, and media mix modelling; Financial modelling & forecasting(teachable): the model connecting marketing spend to acquisition, retention, and LTV; scenario and sensitivity analysis for spend changes and macro shifts.Investment framework & guardrails: the decision rules, ROI thresholds, and spend limits that let Growth move fast within clear boundaries.Geo expansion: size new markets, model the investment case, set return thresholds, track performance against thesis.Business partnership & reporting: be the Finance partner Growth actually wants in the room; translate analysis into clear recommendations for the VP of Growth, COO, and CFO; pressure test the financial

📌 Marketing Analytics (Barcelona)
🏢 Preply
📍 Barcelona