Experteer Overview
As CRM Data Analyst at Scopely, you will be the measurement and intelligence engine for the central CRM organization, spanning all titles. You’ll pull, verify, and report on campaign performance, track trends, and ensure experiments yield reliable results. You’ll surface portfolio-wide segment insights across VIPs, regulars, new players, and conversion targets. This role supports cross-game decision making and data-driven optimization of CRM programs, offering a meaningful impact on player engagement and retention.

Compensaciones / Ventajas
• Pull, verify, and reconcile campaign data from CRM and downstream analytics systems; produce game-team and portfolio-level reports
• Track trends (open rates, click rates, conversion, retention impact) and flag anomalies
• Create and maintain dashboards for CRM/Lifecycle Lead PMs to monitor program performance
• Assist in designing A/B and multivariate tests with proper sample sizes and control groups; maintain an experimentation log
• Review proposed experiments for sound methodology and present actionable results
• Define and maintain cross-portfolio segment definitions (e.g., VIP, Regular Customer, New Player, Lapsed, Conversion Candidate)



and produce cross-game segment reports
• Identify high-value segment opportunities underserved by current campaigns
• Validate targeting attributes and collaborate with Data Engineering to fix data quality issues
• Verify audience sizes prior to campaign launches

Responsabilidades
• 4+ years in marketing analytics, CRM analytics, or related data role in gaming or live services preferred
• Proficiency with SQL and at least one BI/reporting tool (Looker, Tableau, Mode)
• Experience with CRM or marketing automation platforms to extract and interpret campaign data
• Experience with performance and attribution data and ensuring proper tracking
• Ability to communicate data needs to engineers and stakeholders
• Understanding of A/B/n testing methodology, statistical significance, and experiment design in complex campaigns
• Experience in games, apps, or retention-driven products is a plus
• Ability to manage multiple reporting workstreams across game teams
• Experience in gaming as a player or operations manager preferred

Requisitos principales
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📌 Data Analyst (CRM) (Barcelona)
🏢 Scopely
📍 Barcelona