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UPM Adhesive Materials is looking for a Segment & Business Development Manager, Signage & Promotion and Public Transportation Graphics to join our team.
Greetings from your future manager
“We are at an exciting stage in the evolution of the Graphics business, with significant opportunities to drive growth through innovation, market insight and strong customer partnerships. As Segment & Business Development Manager, you will play a pivotal role in shaping our future direction,



identifying new opportunities and turning market trends into profitable business growth. If you are passionate about strategy, customer value and making a tangible impact in an international environment, I would be delighted to hear from you.” - Eulalia Alcaraz, Product Portfolio Strategy, PD&I; Graphics Director
What you will do
Define and execute the Graphics segment, industry, and special applications strategy to drive sustainable business growth.
Gather and translate market, customer, competitor, and value chain insights into business and commercialization plans, identifying trends, unmet needs, and future growth opportunities.
Monitor and analyze macro and micro market developments, providing actionable recommendations and reporting on factors affecting customers, competitors, and product markets.
Build and maintain relationships across the industry ecosystem, including customers, business partners, trade associations, and key

📌 Segment & Business Development Manager , Signage & Promotion and Public Transportation Graphics (Poliñá de Júcar)
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📍 Poliñá de Júcar