Smadex is a performance advertising engine for mobile apps, enabling the world's leading marketers to grow across Mobile and Connected TV (CTV). Powered by AI models trained on real campaign outcomes, Smadex delivers profitable growth at scale. Headquartered in Barcelona, with teams across the Americas, EMEA, and APAC, Smadex is a business unit of Entravision (NYSE: EVC).
We are looking for an Ad Operations Analyst to join our team. This role is designed for someone with experience in the mVAS industry, ideally from an ad network, performance marketing company, or similar digital advertising environment.
The adecuado candidate has a strong understanding of subscription-driven user acquisition, campaign performance, user journey, and data-based optimization. Experience in programmatic advertising is a plus, but previous exposure to VAS campaigns, subscription services, or mobile performance marketing is especially valuable.
Your Tasks & Responsibilities:
Use the Smadex DSP to build, launch, and operate user acquisition campaigns,



ensuring they are executed with the best industry practices.
Manage the day-to-day execution of campaign strategies, focusing on performance-driven metrics such as CPA, CR, CTR, and CPM.
Apply previous VAS industry knowledge to understand campaign behavior, conversion flows, carrier dynamics, and subscription performance.
Sync within the internal teams to ensure successful campaign launches, aligning technical setups with client objectives.
A/B test different creative strategies and landing pages to identify winning assets and scale results in real-time.
Take ownership of obtaining relevant insights to provide feedback before campaign launches, ensuring we are set up for success and client satisfaction.
Monitor campaign delivery and performance daily, making strategic adjustments that drive immediate growth.
Troubleshoot campaign performance, delivery, tracking, or conversion issues and propose clear next steps.
Collaborate with internal teams

📌 Ad Operations Analyst (Barcelona)
🏢 Smadex Slu
📍 Barcelona