DIGITAL MARKETING SPECIALIST (Barcelona)

DIGITAL MARKETING SPECIALIST (Barcelona)

01 sep
|
De’ Longhi Appliances
|
Barcelona

01 sep

De’ Longhi Appliances

Barcelona

Ready to shape the digital media presence of iconic integral brands? We are looking for a highly motivated Digital Marketing Specialist to drive our Integrated Media strategy (Paid, Earned, Owned) for assigned brands within De'Longhi Group Spain

Aumente sus posibilidades de conseguir una entrevista leyendo la siguiente descripción general de este puesto antes de presentar su candidatura.
The Role
Step into the role of a forward-thinking Digital Marketing Specialist and join our dynamic team to execute and optimize our integrated media ecosystem. Working side-by-side with Brand Managers, PR/media agencies, and creator partners, your mission is clear: ensure our brands stop the scroll, capture market share, and deliver unmatched digital ROI.

Your ultimate goal? To amplify brand visibility, leverage rigorous media analytics, and drive data-backed commercial growth across all digital touchpoints.

Your Impact
Integrated Paid Media: Define and execute paid media campaigns (Paid Social, Search/PPC, Programmatic, Display) for assigned portfolio brands,



continually optimizing for maximum ROAS and cost efficiency (CPA).

Social Media & Influencer Ecosystem: Lead end-to-end influencer marketing across nano, micro, and macro creators. Adapt global campaigns to local cultural moments, oversee community management/social listening, and boost content performance via paid amplification and testing.

Media Analytics & Performance Insights: Track campaign performance using GA4 and media dashboards, run creative A/B testing, and translate data into actionable insights for commercial and brand leadership.

Brand PR & Earned Media: Lead press communications, product sample seeding, influencer gifting, media events, and native publisher partnerships to drive top-of-mind brand awareness.

E-Commerce & CRM Support: Provide local support to ensure promotional assets are aligned for peak commercial pushes and supply assets for CRM drops.

Job Profile
What You Bring
Experience: 3–5 years of

📌 DIGITAL MARKETING SPECIALIST (Barcelona)
🏢 De’ Longhi Appliances
📍 Barcelona

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