Descripción del trabajo
Job Description
What you’ll do
We are looking for a Marketing Executive focused on social media & PR to join the marketing team at SLS Barcelona. Reporting to the Marketing Director, you will be responsible for developing and executing the hotel’s social media and PR strategy, strengthening the visibility and positioning of the hotel and its F&B; outlets, and building meaningful relationships with media, influencers and key partners.
Key Responsibilities
- Develop and execute the social media strategy for the hotel and its outlets, ensuring a consistent and distinctive brand presence across all relevant platforms.
- Manage the hotel’s social media accounts, including content planning, publishing, community management and day-to-day engagement.
- Develop and maintain the editorial and content calendar, coordinating content creation with internal teams, agencies, photographers, videographers and other creative partners as required.
- Identify opportunities to create engaging, relevant and on-brand content that showcases the hotel, its outlets,
experiences, talent and unique positioning.
- Monitor social media performance, community sentiment and relevant trends, using insights to continuously improve content and engagement.
- Build and maintain strong relationships with journalists, editors, media outlets, influencers, KOLs and other relevant industry contacts.
- Identify and proactively pursue relevant editorial, social media and PR opportunities for the hotel and its outlets.
- Coordinate and manage press trips, media visits, influencer stays, events, launches and other PR activations.
- Prepare and coordinate press materials, including press releases, media pitches, fact sheets, imagery and other relevant communications.
- Coordinate with external PR, social media and creative agencies when required, ensuring deliverables are aligned with the hotel’s objectives and brand standards.
- Manage and conduct the first filter of partnership, col
📌 Marketing Executive (Barcelona)
🏢 Sls
📍 Barcelona