Experteer Overview
As Manager, CRM u0026amp; Lifecycle, you own the player lifecycle strategy and execution for an unannounced cross‑platform midcore title. You’ll work inside the marketing team to reach, retain, and re‑engage players across CRM channels, collaborating with Product, Live Ops, and UA to support journeys from install to long‑term engagement. You’ll define onboarding through D30 frameworks and lead multi‑channel campaigns, optimizing for early retention and conversion. This is a mission‑critical role aimed at shaping player experiences and driving lifecycle performance at scale.

Compensaciones / Incentivos
• Define and own the overall lifecycle communication strategy across key player segments (new, active, lapsing, conversion-focused)
• Own the CRM and lifecycle calendar, aligning messaging with live ops events, feature releases, and key moments
• Develop the early-lifecycle framework (onboarding through D30) with ownership of D30 retention and conversion targets
• Build, test, and launch campaigns across email, push, in‑game messaging, and web surfaces using the CRM platform
• Configure audience segmentation, journey logic, A/B variants, holdouts, and send‑time optimization
• Own campaign QA prior to launch (test sends, audience validation, render checks)
• Monitor live campaigns for delivery and performance issues and escalate as needed




• Own reactivation and win‑back programs
• Partner with Product and Live Ops to influence feature development affecting player communication and onboarding
• Represent lifecycle needs in live ops planning and product reviews
• Coordinate with Community and Player Experience for a consistent player‑first narrative across outbound touchpoints
• Partner with analytics to design experiments and translate insights into strategy and roadmap

Responsabilidades
• 3+ years in CRM, lifecycle marketing, growth, or product management with hands-on channel execution
• Ability to own communication strategy, including segmentation, calendar ownership, and roadmapping
• Strong understanding of onboarding and early retention dynamics (D1–D30) in F2P mobile games
• Experience with CRM and lifecycle platforms (e.g., Braze, Iterable, or equivalent in‑house tooling)
• Experience designing and analyzing A/B tests, holdouts, and lifecycle experiments
• Strong analytical mindset with ability to translate data into strategy and cross‑functional recommendations
• Comfortable in sprint‑based development and influencing product decisions
• Excellent cross‑functional communication and stakeholder management
• Experience in midcore mobile games preferred
• Familiarity with web-based marketing surfaces a plus

Requisitos principales
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📌 Manager, CRM & Lifecycle (Barcelona)
🏢 Scopely
📍 Barcelona