DESCRIPTION

We are seeking a creative, strategic, and detail-oriented Product Marketing Specialist to join a dynamic Marketing team within the architecture and design education sector.

Working closely with the Marketing Manager, the successful candidate will support the positioning, visibility, and commercial success of a portfolio of undergraduate and postgraduate programs. This role combines product marketing, content creation, campaign execution, and performance analysis to drive student recruitment and strengthen brand positioning in an international environment.

Responsibilities

Product Marketing & Content

- Develop and execute marketing strategies for a portfolio of architecture and design programs.
- Create compelling marketing content across multiple channels, including web, email, presentations, brochures, landing pages, video briefs, and social media.
- Define clear program messaging and value propositions while ensuring consistency across all marketing touchpoints.
- Coordinate the development of commercial materials to support general recruitment efforts.

Performance Analytics & Strategic Planning

- In collaboration with the Marketing Manager, support the monitoring of program performance across the full recruitment funnel, including Lead Generation, Applications, Admissions, and Enrollments, reviewing dashboards and KPIs to identify trends, conversion gaps, and potential risks.
- Translate marketing and recruitment data into actionable insights, proactively identifying bottlenecks and recommending optimization initiatives together with Digital Marketing, Admissions, and Recruitment teams.
- Support annual marketing planning by defining recruitment milestones, communication priorities, and campaign roadmaps for each program.
- Contribute to forecasting discussions and regular performance reviews,



helping identify opportunities to maximize recruitment results throughout the year.

Collaboration & Project Management

- Manage multiple marketing projects, ensuring timely delivery and high-quality execution.
- Collaborate with Academic, Admissions, Digital Marketing, Brand, Design, and Recruitment teams, as well as external agencies, to deliver integrated marketing initiatives aligned with business objectives.
- Support the planning and execution of recruitment campaigns, events, webinars, and product launches.

REQUIREMENTS
- Master’s degree in Marketing, Communications, Business, Design, Architecture, or a related field.
- 2–4 years of experience in product marketing, brand marketing, or a similar role.
- Excellent communication, writing, and storytelling skills.
- Strong project management, organizational, and analytical skills.
- Proactive and solution-oriented mindset, with the ability to anticipate challenges, identify opportunities, and drive continuous improvement.
- Strong sense of ownership and accountability, with the ability to independently move projects forward while collaborating effectively with cross-functional teams.
- Genuine interest in architecture, design, creativity, and higher education.
- Fluent in English and Spanish.

Preferred Skills

- A keen eye for design, visual communication, and brand consistency, with an understanding of design systems.
- Curious, commercially minded, and proactive, always looking for opportunities to improve marketing performance.
- Ability to challenge the status quo, think strategically, and confidently present recommendations supported by data and market insights.
- Familiarity with digital marketing, CRM platforms, marketing analytics, and social media best practices.
- Comfortable working in a fast-paced, international environment and adapting to changing priorities.

📌 Product Marketing Specialist (Madrid)
🏢 Silicon HR
📍 Madrid