Who you are

- At least 6 years of experience in lifecycle, CRM, or email marketing in B2B SaaS, with clear ownership of programs and not only execution

- Proven results in a product-led or self-serve model. You have moved activation, free-to-paid conversion, expansion, or churn numbers and can walk us through exactly how

- Hands-on with a marketing automation platform (Vero, HubSpot or similar). You can build a multi-branch, event-triggered workflow on your own

- Comfortable in a product analytics tool (Amplitude or similar). You build your own funnel and retention analysis

- Analytical, curious, and experimental by default. You start from data, form a hypothesis, test it, and stay honest when the result says you were wrong

- Autonomous. There is nobody here to hand your execution to, and you will set your own priorities inside agreed goals

- Full professional proficiency in English

What the job involves

- You will build the lifecycle engine that turns a new signup into an activated user, an activated user into a paying customer, and a paying customer into a retained, growing one across all four brands

- This is a strategy role, not just an execution one. Lifecycle marketing is your primary channel, and you own it end to end: strategy, segmentation, copy, build, measurement, and iteration. We're not looking for a campaign executor; we're looking for someone who can read our funnel data, understand what our customers actually need, and build always-on programs that serve them

- You will report to the Director of Growth, working closely with the Monetization Principal, the Conversion Rate Optimization Principal, Product, and Marketing. Your work is measured by MRR and retained revenue, not by emails sent

- Building and maintaining always-on lifecycle programs that span onboarding through expansion.



These are living systems you improve every quarter, not one-off promotions

- Building and shipping the campaigns yourself in Vero (marketing automation) and our in-app messaging tool. You are the person inside the tool, not the person writing a brief for someone else

- Writing the copy. Lifecycle copy is short, specific, and product-led, and you improve it with test results. Our hands-on copywriters are here to help when needed

- Owning the lifecycle KPI set in Amplitude: activation rate, free-to-paid conversion, MRR from automated versus one-off campaigns, upgrade and expansion workflow conversion, cart abandonment recovery, churn prevention and involuntary churn recovery

- Adapting per brand. The four brands have different products, buyers, and price points. Part of your job is knowing which learnings transfer and which do not, and prioritizing with discipline when everything cannot be built at once

- Working closely with the Monetization Principal on data and revenue impact, the Conversion Rate Optimization Principal on funnel strategy, Product on in-product triggers and feature launches, and Marketing on cross-channel alignment

- Turning regulatory change into lifecycle opportunity. Our market moves with privacy law, and lifecycle is our fastest channel to reach users when it does

The application process

- Please send your CV in English

Benefits

- Competitive Salary:



We offer a competitive salary compared with other European scale-ups. We have high standards for finding the best people to join our team. Besides, we offer generous paid time off (+25 weekdays/year)

- Remote Work: We hire and have employees worldwide thanks to an employer-of-record service. You can work 100% remotely or if you prefer, from one of our beautiful offices in Italy (Bologna and Milan) and Germany (Berlin and Hamburg). We are used and fully structured to onboard people who prefer to work full-time remotely

- Trave Allowance to Visit a Colleague: You will be provided with a travel allowance so that you can visit your colleagues based on the other side of the world

- Company Retreats: We get together in amazing destinations once a year to work, bond, and enjoy team-building activities.

We offer fully paid week-long retreats

- Work Equipment: You will be provided with an equipment allowance so that you can perform at your best

- Learning Budget: We'll sponsor your professional growth by providing a budget that can be used for courses, events, workshops, and books

- Bright & Healthy Work Environment: You will be part of a multicultural team full of talented, mature, and experienced colleagues. Along with that, you will find a team spirit, which you would rarely find elsewhere

- Therapy Incentive: We sponsor online therapy sessions in English and Italian with psychologists experienced in different approaches

- English Classes: We offer online English classes weekly, on several different levels, within working hours

- Private Health Insurance & Pension Plan: We'll place at your disposal a plan that includes dental, vision, life, disability, and 401(k) coverage. So that you can stop having to think about all this on your own, we will do it for you

📌 Senior Lifecycle Marketing Specialist (España)
🏢 Iubenda
📍 España