WHO WE ARE

Creating content that resonates is great — turning that attention into growth is even better. That's what Manychat does.

Our AI-powered automations help creators and brands engage with audiences across Instagram, Messenger, WhatsApp, and TikTok — at the right moment, with the right message, minus the manual work.

We're 400+ people across three continents behind the leading platform for conversational growth, with AI skills shaping how we build, how we work, and how we grow.

WHAT WE'RE LOOKING FOR:

We are looking for a Product Manager for Engagement to lead one of the most critical parts of the Manychat user journey — helping users unlock the full value of our product once they’ve activated and built their first automations.

Manychat is evolving into an Instagram-first social CRM, and this role will be key to defining how users deepen their engagement across our three core product pillars: Automations, Inbox, and AI.

You’ll be responsible for shaping how users explore, adopt, and continuously benefit from Manychat — ensuring that each interaction feels relevant, personalized, and impactful. This means creating scalable experiences that adapt to different customer segments and growth stages, driving retention and long-term product love.

This is a highly cross-functional role that combines product thinking, experimentation, and customer insight to craft a personalized engagement loop that delights users and drives business outcomes.

WHAT YOU’LL DO:

- Own and prioritize the Billing roadmap — pricing mechanics, packaging, subscription lifecycle, and refunds end-to-end.
- Shape and implement pricing and packaging strategy: plan usage based tiers, overage rules, and how they evolve as the products do.
- Own the subscription lifecycle — trials, upgrades, downgrades, migrations, cancellations, dunning, coupons.




- Envision and own the checkout experience and the post-purchase billing UI (billing settings, invoices, plan management) as first-class product surfaces.
- Build a strong, explicit partnership with the Growth team — clear ownership boundaries where Billing meets Growth
- Partner with Finance, Legal, Customer Support, Go to Market, Marketing to streamline deployments and understand pain points.
- Lead high-stakes migrations and launches with real revenue and trust risks — pricing model changes, new-market rollouts, introduction of new products.
- Track the outside world — competitor pricing and packaging, market conditions — and pull that signal into the roadmap instead of working off internal requests alone.
- Build the ownership model and documentation that keeps Billing legible to Engineering, Growth, and new teammates as the org scales.
- Own and measure key metrics such as conversion rates, involuntary churn, contact rate, costs and fees.

WHAT YOU’LL BRING:

- 5+ years of Product Management experience hands-on in billing, subscriptions, pricing/packaging, tax.
- A track record of owning ambiguous, cross-functional, high-stakes initiatives end-to-end, and actively seek out quantitative and/or qualitative feedback that challenges your own assumptions rather than confirms them.
- A deep, hands-on knowledge of product-led growth motions — plus a working understanding of sales-led growth. Manychat runs both, and pricing/billing sits at the intersection of the two.
- Experience designing personalized user journeys and cross-feature experiences.
- Ability to execute fast, prioritize effectively, and lead cross-functional teams toward measurable outcomes.
- Excellent communication and storytelling skills — you can align teams around a clear vision of the user journey.

BONUS POINTS:

- Payments knowledge — PSPs Integration, mobile purchase flows/IAP, and multi-region

📌 Senior Product Manager (Billing) (Barcelona)
🏢 Manychat
📍 Barcelona