- Gro-Med converts coconut husk into precision-graded coir substrates. Gro-Med is a part of the Vaighai Group. We are a 45-year-old, family-run 3rd generation agri-business and the world's second-largest coco coir substrate company, with $120 M in group revenue. We serve growers in over 75 countries across horticulture, and soilless production, backed by three modern factories strategically located across Tamil Nadu, India and a team focused on quality at every step.
We are hiring a Sales Manager to build and grow our substrate business across our core European markets — Spain, the Netherlands and Italy, and adjacent territories. You will sell directly to large-scale commercial growers and nurseries, appoint and manage distributors, and act as the commercial face of Vaighai in the region.
This is a field-heavy role with frequent travel. - Sell coir substrates (grow bags, slabs, open tops, propagation plugs and buffered blends) to large-scale growers, nursery operations and substrate blenders. - Identify, appoint and manage distributors and agents across your markets.




This is a core part of the role, not an add-on. - Build strong relationships with growers, farm managers, agronomists, technical advisers and procurement teams. - Work with our technical team to convert grower trials into volume contracts — substrate selection, EC and p H targets, irrigation strategy and crop-specific recommendations. - Negotiate annual pricing and supply agreements; forecast volumes and coordinate with the Madurai team on production planning and shipping schedules. - Represent Vaighai at European trade shows such as Green Tech Amsterdam, Fruit Attraction and Macfrut. - Report regularly on pipeline, competitor activity and pricing movements across your territory. - 5–8 years of B2 B sales experience in horticulture, with a proven record of selling to large-scale growers and nurseries in Europe. - An existing network among European commercial growers, nurseries or growing-media distribut

📌 Sales manager (Santander)
🏢 Gro-Med
📍 Santander