31 ago
|
White Light Digital Marketing
|
España
31 ago
White Light Digital Marketing
España
About The Role
We are hiring a Link Building Manager to take full ownership of our off-page SEO department. This is a leadership role responsible for strategy, team performance, quality control, and scalable systems. You will manage and grow a team of link builders while ensuring consistent delivery of high-quality backlinks across multiple client accounts, including competitive niches such as iGaming. This role is idóneo for someone who thinks strategically, leads decisively, and holds high performance standards.
Key Responsibilities
Team Leadership & Performance Management
Lead, structure, and scale a team of freelance link builders
Set clear monthly targets and quality benchmarks
Monitor individual and team KPIs
Conduct performance reviews and implement improvement plans when necessary
Ensure accountability, productivity, and consistent output
Support recruitment, onboarding, and training of new link builders
Strategy & Quality Control
Own and continuously improve the link‑building strategy across accounts
Approve high-value link opportunities and oversee prospect qualification standards
Maintain strict quality control over anchor text strategy, link velocity, and backlink profile health
Identify risks such as over‑optimization or toxic link patterns
Test and implement advanced link‑building strategies (digital PR, authority outreach, niche edits, partnerships)
Operations & Systems
Develop and refine SOPs to improve scalability and efficiency
Improve workflows, tracking systems, and reporting frameworks
Collaborate closely with SEO and Content teams to align link acquisition with ranking goals
Maintain strong publisher and partner relationships
Reporting & Accountability
Track link acquisition performance against monthly targets
Analyze backlink data using Ahrefs, SEMrush, and Google Search Console
Provide clear, structured reporting to leadership
Take ownership of results and proactively solve performance gaps
Requirements
Minimum 2 years of experience i
📌 Link Building Manager (España)
🏢 White Light Digital Marketing
📍 España