About Gro-Med
Gro-Med converts coconut husk into precision-graded coir substrates. Gro-Med is a part of the Vaighai Group. We are a 45-year-old, family-run 3rd generation agri-business and the world's second-largest coco coir substrate company, with $120M in group revenue. We serve growers in over 75 countries across horticulture, and soilless production, backed by three modern factories strategically located across Tamil Nadu, India and a team focused on quality at every step.
Por favor, lea detenidamente la información de esta oferta de empleo para entender exactamente qué se espera de los posibles candidatos.
The Role
We are hiring a Sales Manager to build and grow our substrate business across our core European markets — Spain, the Netherlands and Italy, and adjacent territories. You will sell directly to large-scale commercial growers and nurseries, appoint and manage distributors, and act as the commercial face of Vaighai in the region. This is a field-heavy role with frequent travel.
Responsibilities
- Sell coir substrates (grow bags, slabs, open tops,



propagation plugs and buffered blends) to large-scale growers, nursery operations and substrate blenders.
- Identify, appoint and manage distributors and agents across your markets. This is a core part of the role, not an add-on.
- Build strong relationships with growers, farm managers, agronomists, technical advisers and procurement teams.
- Work with our technical team to convert grower trials into volume contracts — substrate selection, EC and pH targets, irrigation strategy and crop-specific recommendations.
- Negotiate annual pricing and supply agreements; forecast volumes and coordinate with the Madurai team on production planning and shipping schedules.
- Represent Vaighai at European trade shows such as GreenTech Amsterdam, Fruit Attraction and Macfrut.
- Report regularly on pipeline, competitor activity and pricing movements across your territory.

Requirements
- 5–8 years of B2B sales experience in ho

📌 Sales Manager (Valencia)
🏢 Gro-Med
📍 Valencia