We're looking for a Director of User Acquisition to lead paid growth for our flagship mobile MOBA game, while also providing strategic direction to UA efforts across our broader app portfolio.

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This is a strategic role with real hands-on ownership. You'll set the channel strategy, own ROAS targets, manage a team of 2–5 UA specialists, and work closely with creative and data to build scalable, profitable acquisition systems. The goal isn't just growth — it's profitable growth.

What you'll own

Full P&L; ownership of UA spend for the flagship game — scaling volume while maintaining ROAS positivity in Tier 1 and Tier 2 markets

Define and execute the channel strategy across Meta and Google, with a clear expansion roadmap

Lead, coach, and grow a UA team of 2–5 specialists — setting priorities, reviewing performance, and developing talent

Partner with the creative team to brief, test, and iterate on performance creatives at scale

Build and maintain reporting frameworks that connect spend to LTV, not just installs

Provide UA direction and strategic input to other app teams across the portfolio

Collaborate with product and data teams on measurement infrastructure, MMP setup, and attribution strategy

What we're looking for

5+ years in mobile UA,



with at least 2 years in a lead or director-level role

Proven track record scaling a mobile game profitably — Tier 1 and/or Tier 2 markets, with clear ROAS discipline

Deep platform expertise in Meta Ads and Google UAC — campaign architecture, bidding logic, creative testing frameworks

Strong fluency with LTV modeling, cohort analysis, and ROAS-based decision-making

Experience managing or mentoring UA specialists and reviewing their work at a strategic level

Comfortable working with MMPs (Adjust, AppsFlyer, or equivalent) and building attribution clarity

Ability to communicate UA strategy clearly to non-UA stakeholders — product, finance, leadership

Nice to have

Experience with DSPs xugodme or programmatic beyond Meta/Google

Familiarity with AI-powered creative production pipelines

Cross-vertical UA experience (gaming + other app categories)

Background in markets with strong gaming cultures: South Korea, Taiwan, Saudi Arabia, MENA, or similar The flagship game's UA is scaling with a clear, repeatable ROAS-positive playbook on Meta and Google A creative testing framework is running consistently, with weekly learnings feeding back into production The UA team has clear ownership, priorities, and a rhythm for performance reviews

Cross-portfolio UA recommendations are being actioned by at least one other app team

📌 Director of Mobile Games User Acquisition (España)
🏢 Numrah Group
📍 España