Company descriptionPublicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.OverviewWe are looking for a Senior Data Strategist to help a leading multinational FMCG client turn data, CRM and digital engagement into measurable business growth across both consumer and B2B ecosystems.This role is adecuado for a senior digital marketer, CRM strategist, data consultant or customer experience expert who enjoys connecting marketing strategy, data, technology and performance.

You do not need to be a technical data scientist: what matters is the ability to understand business challenges, shape clear recommendations, and help teams activate data in a practical way.You will act as a strategic partner to Digital, Marketing, CRM, CX, Analytics and Technology teams, helping them collect better data, design smarter journeys, personalize communications, measure impact and scale what works across markets.ResponsibilitiesShape data-driven digital strategies across CRM, customer experience, audience activation, personalization and measurement.Turn business needs into clear recommendations, helping teams understand what data to collect, how to enrich it,



how to use it and how to measure its value.Design practical use cases, from opportunity framing to proof-of-concept, pilot planning and scale-up recommendations.Create strategic deliverables such as playbooks, roadmaps, governance principles, KPI frameworks, market guidance and senior stakeholder recommendations.Collaborate across teams, acting as a bridge between business, marketing, CRM, analytics, data and technology stakeholders.Lead and coach a junior consultant, helping them grow while ensuring high-quality delivery and strong day-to-day support.QualificationsSenior experience (7+ years or competencies equivalents) in digital marketing, CRM, customer engagement, data strategy, analytics, consulting or related roles.Strong understanding of how digital channels, CRM, customer journeys, audiences, content and data work together to drive performance.Ability to translate complex topics into simple, business-oriented stories for senior stakeholders and non-technical audiences.Good understanding of measurement, KPIs, test-and-learn approaches and performance optimization.Curiosity for data, technology and AI-enabled marketing, with a pragmatic mindset and a focus on action.Strong collaboration skills and confidence working across business, agency, marketing, CRM, analytics and technology teams.Fluent English and Spanish is required,



other European languages are a plus.Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.ð Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and integral training programs specialized according to your role, covering both technical and soft skills.ð Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.ð Attractive holidays package including your birthday & Advertising Day off plus some additional days off. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.

📌 Senior CRM Strategist (Barcelona)
🏢 Publicis Media
📍 Barcelona