We are a 45-year-old, family-run 3rd generation agri-business and the world's second-largest coco coir substrate company, with $120M in group revenue. We serve growers in over 75 countries across horticulture, and soilless production, backed by three modern factories strategically located across Tamil Nadu, India and a team focused on quality at every step. We are hiring a Sales Manager to build and grow our substrate business across our core European markets — Spain, the Netherlands and Italy, and adjacent territories. You will sell directly to large-scale commercial growers and nurseries, appoint and manage distributors, and act as the commercial face of Vaighai in the region. Sell coir substrates (grow bags, slabs, open tops, propagation plugs and buffered blends) to large-scale growers, nursery operations and substrate blenders. - forecast volumes and coordinate with the Madurai team on production planning and shipping schedules. - 5–8 years of B2B sales experience in horticulture, with a proven record of selling to large-scale growers and nurseries in Europe.



- An existing network among European commercial growers, nurseries or growing-media distributors. - Background in growing media or substrates, or a closely adjacent input (fertigation, greenhouse systems, propagation material or crop protection). - Working understanding of soilless cultivation: drip irrigation, fertigation, EC and pH management, water buffering and drainage behaviour in substrates. - Fluent Spanish, Dutch, Italian and English — the role covers all three markets, and English is what we communicate in. - Experience opening a new market or launching a new substrate brand. - Familiarity with the certifications European growers ask about — RHP, OMRI, INTEGRAL G.A.P.-Crop-specific depth in soft fruit (blueberry, raspberry, strawberry), protected vegetables (tomato, pepper, cucumber) or ornamentals and nursery stock. ~ Send your CV and a short note on your grower and distributor network in Spain to .

📌 Sales Executive | English & Dutch (La Coruña)
🏢 Gro-Med
📍 La Coruña