We're looking for a Director of User Acquisition to lead paid growth for our flagship mobile MOBA game, while also providing strategic direction to UA efforts across our broader app portfolio.
This is a strategic role with real hands-on ownership. You'll set the channel strategy, own ROAS targets, manage a team of 2–5 UA specialists, and work closely with creative and data to build scalable, profitable acquisition systems. The goal isn't just growth — it's profitable growth.
What you'll own

Full P&L; ownership of UA spend for the flagship game — scaling volume while maintaining ROAS positivity in Tier 1 and Tier 2 markets
Define and execute the channel strategy across Meta and Google, with a clear expansion roadmap
Lead, coach, and grow a UA team of 2–5 specialists — setting priorities, reviewing performance, and developing talent
Partner with the creative team to brief, test, and iterate on performance creatives at scale
Build and maintain reporting frameworks that connect spend to LTV, not just installs




Provide UA direction and strategic input to other app teams across the portfolio
Collaborate with product and data teams on measurement infrastructure, MMP setup, and attribution strategy

What we're looking for

5+ years in mobile UA, with at least 2 years in a lead or director-level role
Proven track record scaling a mobile game profitably — Tier 1 and/or Tier 2 markets, with clear ROAS discipline
Deep platform expertise in Meta Ads and Google UAC — campaign architecture, bidding logic, creative testing frameworks
Strong fluency with LTV modeling, cohort analysis, and ROAS-based decision-making
Experience managing or mentoring UA specialists and reviewing their work at a strategic level
Comfortable working with MMPs (Adjust, AppsFlyer, or equivalent) and building attribution clarity
Ability to communicate UA strategy clearly to non-UA stakeholders — product, finance, leadership

Nice to have

Experience with DSPs or programmatic beyond Meta/Google
Familiarity wi

📌 Director of Mobile Games User Acquisition (España)
🏢 Numrah Group
📍 España