Overview:
Trade & Shopper Marketing & Perfect Store
The Position:
The main purpose of the role is to drive the AFH Snacks Independent agenda (Trade/Shopper Marketing & Perfect Store) with the objective to accelerate channel growth by identifying growth platforms, defining channel executional priorities and best in class execution.
This Full time on site position offers great opportunities for career growth.
Responsibilities:
- Execute the Perfect Store strategy across the AFH independent channel in line with the commercial calendar, portfolio priorities and channel objectives.
- Analyze execution KPIs and identify opportunities to improve in-store execution.
- Coordinate the development, production and deployment of POS materials and visibility assets.
- Develop and execute channel-specific activations and consumer promotions.
- Partner closely with the Sales team to ensure flawless execution of commercial initiatives, promotions and new product launches.
- Support the development and optimization of the portfolio strategy, ensuring alignment between brand positioning,



category roles and channel needs.
- Cross-functional project coordination (marketing, supply, commercialization...) for the launch of channel initiatives, ensuring clarity of scope, timelines and financials.
- Prepare performance reports, presentations and business recommendations based on market insight and execution data.
- Support the design and refinement of subchannel segmentation frameworks, ensuring tailored strategies by subchannel and customer type.
- Support the tracking and management of the budget.

Qualifications:
- Bachelor's degree in Business, Marketing, Economics or related field; Master's degree is a plus.
- 3+ years experience in trade marketing, marketing or sales ideally in FMCG.
- Proactivity, strong cross-functional collaboration skills and ability to influence without authority.
- Ability to see connection in data, anticipate potential risks/opportunities and create optimized &

📌 Trade & Shopper Marketing AFH (Temporary) at PepsiCo (Madrid)
🏢 PepsiCo
📍 Madrid