SITA provides technology and communication innovations that support airports, airlines, borders, and the general air travel industry. Its solutions serve international airports and transportation and government clients worldwide.
Задачи
Develop clear, compelling, and differentiated value propositions and messaging for Borders journeys and products
Design, develop, and execute integrated go-to-market marketing programs across the marketing lifecycle, including internal communications, PR, and events
Collaborate with Product Managers on product launches and ensure consistent branding and messaging across channels
Curate thought leadership content addressing market trends and customer challenges
Own the creation and management of external content, including web content, case studies, webinars, and social media
Maintain message consistency across communications
Provide sales teams with collateral and messaging aligned with customer needs and revenue and pipeline objectives
Support the bid team with deal-based marketing and value propositions for proposals and pitches
Own the planning and positioning of the Borders business at major events
Partner with cross-functional teams to align stands and materials with strategic goals and market positioning
Lead competitive analysis and assessment of market needs
Use market insights to shape messaging and product positioning
Analyze campaign performance against marketing KPIs
Present performance reports to stakeholders and make data-driven adjustments
Требования
3–5 Years of proven experience in product marketing
Strong track record of developing and executing go-to-market strategies and campaigns
Experience working with product management, sales, and MarCom teams in complex environments
Excellent written and spoken English skills
Deep understanding of market dynamics, customer insights, and competitive landscapes
Hands‑on experience managing large‑scale product launches across multiple regions
Excellent communication a
📌 product marketing manager for border technology (Madrid)
🏢 Enfint
📍 Madrid
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