Описание: Scopely is a integral video game and interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes Star Trek Fleet Command, MONOPOLY GO, Pokémon GO, and other games connecting hundreds of millions of players worldwide.

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Задачи
- Own the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments
- Define and evolve lifecycle strategies across new, active, lapsing, VIP, and conversion-focused cohorts
- Translate product and live ops plans into actionable communication strategies
- Serve as the single source of truth for outbound player messaging
- Lead messaging development across push, email, in-game surfaces, and other CRM channels
- Write or guide performance-driven copy tailored to player motivations
- Partner with design to develop creative aligned with campaign goals




- Ensure consistency in brand voice, tone, and player-first communication standards
- Build and maintain a library of high-performing templates, subject lines, and creative assets
- Represent CRM in sprint planning and live ops reviews
- Influence feature design, including messaging surfaces, onboarding flows, and opt-ins
- Align event timing, offers, and promotions with the communication strategy
- Identify and prioritize data and targeting requirements for personalization and segmentation
- Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics
- Review and approve campaigns before launch
- Design and prioritize experiments with CRM Analytics, including A/B tests, holdouts, and journey optimization
- Analyze campaign performance and translate insights into actionable improvements
- Play Star Trek Fleet Command to understand the player experience and eco

📌 crm marketing manager Star Trek Fleet Command (Barcelona)
🏢 Enfint
📍 Barcelona