Scopely is looking for a Manager, CRM & Lifecycle to join our unannounced project, working in our Barcelona hub (Flexible Hybrid).

Si los siguientes requisitos del puesto y la experiencia coinciden con sus habilidades, por favor, asegúrese de enviar su solicitud sin demora.
At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a general team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

We are in the early stages of development on an ambitious, unannounced, cross-platform Midcore Strategy game featuring a well-known IP. You have the opportunity to join a highly experienced team to make a lasting impact on one of the next big releases.

This role reports directly to the VP of Marketing.

What You Will Do
The CRM & Lifecycle Manager owns player lifecycle communication for the title, from strategy through execution.



Embedded within the game's marketing team, this person defines how we reach, retain, and re-engage players across CRM channels, then builds and ships the campaigns that deliver on that strategy. They partner closely with Product, Live Ops, and UA to ensure player journeys are fully supported from first install through long-term engagement, with particular focus on early retention and conversion.

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- Define and own the lifecycle communication strategy across key player segments (new, active, lapsing, and conversion-focused cohorts)
- Own the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments
- Develop the early-lifecycle communication framework (onboarding through D30), with explicit accountability for supporting D30 retention and conversion targets

Campaign Execution & Delivery

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- Build, test, and launch campaigns across em

📌 Manager, CRM (Barcelona)
🏢 Scopely
📍 Barcelona