ROLE PURPOSE

We are looking for a data-driven and strategic Growth Marketing Manager (BNPL Product) to drive growth and optimize performance across our B2C acquisition channels for our BNPL / Shopping Card product. This role sits at the intersection of product, marketing, and business.

With a strong focus on new customer acquisition, growth, improving conversion, launching new features, and maximizing the impact of our B2C value proposition in the market.

PRIMARY RESPONSIBILITIES

Drive Go-To-Market strategies: Define audience segmentation, value proposition, positioning, and messaging to successfully launch new products and features within the merchant ecosystem
Own merchant conversion performance: Identify opportunities to improve conversion rates across the funnel (from user acquisition to checkout completion) and implement data-driven initiatives to maximize results
Lead growth-focused campaigns: Design and execute campaigns aimed at increasing adoption, engagement, and revenue across key merchants and verticals
Optimize the merchant journey:



Analyze user behavior and merchant performance to identify friction points and improve the end-to-end customer experience
Collaborate cross-functionally: Work closely with Product, Sales, Risk, and Marketing teams, as well as external partners and agencies, to ensure seamless execution of initiatives
Leverage data and insights: Conduct research and performance analysis to understand customer needs, validate strategies, and stay ahead of market and competitor trends
Ensure brand and messaging consistency: Maintain a clear and compelling brand narrative aligned with business objectives across all merchant touchpoints

KNOWLEDGE & SKILLS

Knowledge in paid media campaigns in BNPL industry
Strong understanding of conversion funnels, performance marketing, and merchant ecosystems
Analytical mindset with the ability to turn data into actionable insights
Proven ability to launch products/features and drive adoption
Excellent co

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