Kahoot is looking for a Marketing Automation Manager based in our Barcelona office.
As a Marketing Automation Manager, you will own the marketing automation infrastructure that powers Kahoot's CX and Marketing lifecycle communications. This is a maternity cover position with full ownership of a critical function from day one.
You will report directly to the Manager, Marketing Ops.
Your key responsibilities will be:
Own marketing automation end-to-end: campaign builds, journeys, and segmentation
Lead marketing automation platform strategy, including builds, migrations, and ongoing evolution
Hold the standard on email quality, layout consistency, deliverability, and send-logic governance across all automated communications
Standardise automation reporting across campaign, journey, and cohort dimensions to support CX-wide decision-making
Act as the team's go-to expert on email and automation, setting quality benchmarks and mentoring teammates
Collaborate cross-functionally with Product Marketing, Design, Online Comms, and Commercial teams to deliver well-executed lifecycle programs





Requirements

5+ years of experience in marketing automation, CRM, or lifecycle marketing
Hands-on experience with marketing automation platforms (Iterable, Braze, or similar); fluency in journey logic, segmentation, and send-logic governance
Working knowledge of HTML/CSS as applied to email templates and automation workflows
Strong understanding of email deliverability, quality standards, and lifecycle best practices
Experience with automation reporting across campaign, journey, and cohort dimensions
Demonstrated experience building AI-powered workflows, whether for personal productivity, team processes, or marketing operations. You have already integrated AI tools into how you work, not just experimented with them
Excellent communication skills; proficiency in English is a must
Comfortable working in a fast-paced, cross-functional environment
Who We Are Looking For

You are a mid-to-senio

📌 Marketing Automation Manager (Barcelona)
🏢 Kahoot
📍 Barcelona