As Head of Marketing - Non-Core Products, you will own the marketing strategy and commercial growth of GoMining's financial products portfolio beyond mining.

You will define how these products are positioned, launched, and scaled globally while maximizing cross-sell opportunities across the GoMining ecosystem.

This is a strategic leadership role with direct responsibility for revenue growth, product adoption, and portfolio expansion. You will work closely with Product, Finance, Compliance, Analytics, and executive leadership to build a scalable go-to-market function for our non-core products.

Responsibilities

Marketing Strategy & Portfolio Growth

Define and execute the marketing strategy for GoMining's non-core product portfolio
Own positioning, messaging, and value propositions for products such as GoMining Card, Simple Earn, Travel, Rewards, and future financial services
Prioritize product launches, growth initiatives, and marketing investments across the portfolio
Identify cross-sell and upsell opportunities between products

Go-to-Market





Own the end-to-end go-to-market strategy for new products, features, pricing updates, and promotional campaigns
Develop customer segmentation and messaging tailored to different audiences and markets
Coordinate launch execution across Product, Marketing, Design, Analytics, Compliance, and Operations
Ensure consistent customer communication across all channels

Commercial Performance

Own the commercial funnel together with Acquisition, CRM, Retention, and Product Marketing teams
Drive user acquisition, activation, cross-sell, retention, and revenue growth
Work closely with Finance on pricing strategy, unit economics, and commercial planning
Define KPIs and measure marketing performance across the portfolio

Partnerships & Growth Programs

Develop and scale partnership, referral, and co-marketing programs
Collaborate with strategic partners on joint campaigns and product launches
Identify new growth channels and partnership

📌 Head of Product Marketing (España)
🏢 Gomining
📍 España