30 ago
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Unilever
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España
Trade Marketing Lead - TT & ExportsUnilever is hiring: Trade Marketing Lead - TT & Exports Function: Marketing Reports to: Regional Marketing Manager Scope: Greater Caribbean Location: Port of Spain, Trinidad Terms & Conditions: Full-Time
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WHO ARE WE?Unilever Caribbean Limited (UCL) is a publicly listed entity operating within a highly integrated regional business model. We are seeking an experienced and commercially minded Trade Marketing Lead - TT & Exports to lead.
Role PurposePlanning, execution, coordination and evaluation of Marketing activities and projects (incl. innovation, portfolio management, consumer demos and promotion, communication (in store & out of home), budgeting (BMI management) with full accountability for the Category annual plan.
Key Responsibilities
- Develop annual Category Integrated Business Plan (IBP) following UL established process, dates and deliverables.
- Deliver Brand Experience Toolkit (BET) aligned with IBP Plan to Customer Marketing
- Define the proper Portfolio and Price strategy to win in the market place across channels.
- Portfolio management (COTC & TOTT, Smart Sourcing) and Price monitoring (competitor, strategy, GM, profitability).
- Define Promo price and offers golden rules and monitor proper execution by CD Team through channels.
- Own Ariba Buyer process (Procurement).
- Attend and give input on innovations, trends, volume, portfolio transition (hard transition) at Demand Planning meeting.
- Lead Innovation Process Management (IPM) meeting funnel phases timeframe to bring products and news to the market place as per business needs / launch date (Bosscard, BC, regulatory process - R&D;, codes creation, inclusion in S&OP;, launch, post-mortem, others).
- General BETs adaptation to local markets.
- Develop and manage Media Plan with local Creative and Media Agen
📌 Trade Marketing Lead (España)
🏢 Unilever
📍 España