Overview Senior Business Analyst (Italian Speaker) for lastminute.The role supports the Customer Acquisition area within the Marketing department, focused on a data-driven approach and understanding the dynamics of both marketing and data teams.
com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. com is looking for a Senior Business Analyst to play a crucial role in the Customer Acquisition area inside the Marketing department. We are looking for a professional who is a data lover, a bit obsessed by data-driven approach and capable of understanding the dynamics of both marketing and data departments.
Job Title - Senior Business Analyst
Working model - remote from Spain
Team - you will join the Customer Acquisition team within the Marketing department. Contract - Permanent – full-time (EUR 36 h/week)
Proactively define and review an overarching marketing strategy, based on data & insights, aligned with our company business goals,
identifying areas for optimization and experimentation that can drive incremental gains in our marketing effectiveness and efficiency.
Supervise the reporting for the Customer Acquisition departments to have hands-on involvement with the main marketing channel daily, communicating performance trends and insights to the manager.
Collaborate closely with the Data & Analytics team to ensure alignment and coherence of overall data initiatives. Understand the DB structure and dynamics to extract and analyse data from various sources including digital marketing platforms, website analytics, and third-party data.
Partner with marketing teams inside and outside the Customer Acquisition department to support SEM, SEO and Display planning based on analytics.
Build connections with other marketing teams to understand how external factors may affect overall performance.
SQL and Excel skills are essential to query the DB, extract data and manage it.
Experience in digital marketing with the ability to set a d
📌 Business Analyst (Madrid)
🏢 Last Minute Group
📍 Madrid
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