It brings together user acquisition, creative strategy, ASO, data, and product collaboration under one roof, with full-funnel accountability for the games in its portfolio. We operate across all lifecycle stages, from R&D; and prototype validation through to integral scale, across a range of mobile game formats.
You bring structure to ambiguity, data to gut feeling, and a clear point of view to every cross-functional room you’re in.
As a Senior Growth Marketing Manager, you will scale a game or a portfolio of new titles, acting as a strategic counterpart to the product owner. You will leverage paid performance marketing and non-paid growth levers to drive audience growth and push performance further.
Help with the full-funnel growth strategy for assigned titles, setting quarterly plans aligned with the game roadmap and LiveOps calendar, with growth rate (DAU/MAU/revenue) as your north star.
Collaborate with cross-functional teams, including game leads, product managers, and creative teams, to define growth objectives, KPI targets, and delivery timelines.




Implement the end-to-end strategy across all acquisition channels: paid UA across key networks, organic search and browse, brand partnerships, influencer marketing, and LiveOps promotion.
Drive creative testing: briefing hypotheses, iterating on results, identifying fatigue patterns early, and building scalable creative production pipelines with the creative team.
Manage the ASO strategy for assigned titles beyond metadata updates, including store A/B testing, CPP management, platform relationships, and featuring opportunities.
Design attribution strategy in a privacy-first environment, including MMP configuration, SKAdNetwork setup, and iOS ATT constraints.
Build and interpret cohort analyses and LTV models to diagnose growth bottlenecks and guide prioritisation across acquisition and retention levers.
Partner with the production product owner to align UA spend and creative angles with the LiveOps calendar, and collab

📌 Lead Product Marketing Manager (Cataluña)
🏢 Outfit7
📍 Cataluña