About the role

We are looking for a highly motivated and ambitious PR Coordinator to join our
team and help shape the reputation of one of the world's fastest-growing sports
and technology groups.

Operating across media, sports, betting, technology, entertainment and
investment, our ecosystem includes leading consumer brands and platforms
reaching millions of fans across Africa, Europe, Latin America and beyond. From
premium sports broadcasting and digital media to general partnerships and
strategic investments, we are building brands with worldwide impact.

Reporting to the Media and PR Director, you will play a central role in
executing the company's global communications strategy while managing the
day-to-day relationship with PR agencies, journalists, partners and internal
stakeholders across multiple international markets.

This is an ideal opportunity for someone with several years of agency or
in-house PR experience who is passionate about sport, understands international
media and thrives in a fast-paced, entrepreneurial environment.

What you'll be doing





Global PR Management

* Support the execution of the company's global communications strategy across
all business units.
* Coordinate and manage relationships with multiple PR agencies across
different international markets.
* Ensure consistent messaging, brand positioning and communications standards
across all regions.
* Develop, review and distribute press releases, media advisories, corporate
announcements and executive communications.
* Coordinate media outreach around product launches, partnerships,
sponsorships, rights acquisitions, corporate milestones and major sporting
events.

Media Relations

* Build and maintain strong relationships with journalists, editors,
broadcasters, producers and industry influencers.
* Proactively identify media opportunities across business, technology and
sports publications.
* Coordinate interviews, media briefings and executive appearances.
* Prepare media lists,

📌 PR Coordinator (Madrid)
🏢 Sporty Group
📍 Madrid