SummaryAbout usKering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands.We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.Job DescriptionYour opportunityYou will be responsible for driving Trade Marketing team and initiatives, with direct impact on the Spanish and Portuguese markets.Your main focus will be to support the business and local customers (both independent opticians and key accounts) in maximizing their potential.You will ensure efficient budget allocation, promote best practice sharing, and collaborate closely with local teams to deliver excellence in execution, effectiveness, and performance, in line with Company, HQ,



and Brand guidelines.Fostering a culture of trust, empowerment, and accountability, driving performance, efficiency, and continuous people’s development across Trade Marketing, Optical Trainer and In-Store Specialists team.Drive Trade Marketing strategy, plan and execution:Defining and implementing plans aligned with Brand and Company guidelines across Iberia, ensuring excellence at POS (visibility, cross-selling, share of space, training) and delivery within timelines and budgets.Oversee staff training and in-store excellence.Maximize brand impact and customer engagement.Design and lead the training strategy for the region coordinating directly one local optical trainer and collaborating with integral training team.Ensure proper planning, production, and implementation of tailor-made visibility solutions for key customers when needed.Lead the definition and execution of the sales event strategy, en

📌 KERING EYEWEAR Trade Marketing Manager (Barcelona)
🏢 The BIG Jobsite
📍 Barcelona