OverviewWELCOME TO SITAAt SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the general air travel industry.You'll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. ABOUT THE ROLE & TEAMAs a Product Marketing Manager, you will drive awareness, demand and pipeline growth for our products by developing and executing marketing strategies that resonate with our target audience.You will be accountable for translating customer insights into compelling messaging and empowering sales teams with content that brings SITA's promise to life to support business growth and product adoption.Reporting to the Head of Marketing for Borders, you will be a part of the Borders Marketing team, responsible for developing simple and differentiated value propositions for our products,



developing integrating marketing programs, and collaborating closely with product management and growth teams to align on business case realization, market segmentation, messaging, product launches and on-going marketing.Marketing strategy:Design, develop, and execute integrated go-to-market marketing programs across the entire marketing lifecycle, including internal communications, PR, events, and more.Collaborate with Product Managers to drive marketing efforts for product launches, ensuring consistent branding and messaging across all channels, highlighting product benefits in a way that resonates with target audiences.Thought leadership and content ownership:Collaborate with product and growth teams to curate compelling, forward-thinking thought leadership content that addresses market trends and customer challenges.Own the creation and management of external content such as web content, case studies, webin

📌 Product Manager (Barcelona)
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📍 Barcelona