CRM Manager (España)

CRM Manager (España)

30 ago
|
Elha Laser Center
|
España

30 ago

Elha Laser Center

España

Our Company

Elha Laser Center and Láserum have been the pioneers in the laser hair removal industry for more than 10 years. With our two brands, we are currently leading the market in Southern Europe with more than 430 stores across Spain, Italy, France and Portugal. Our value proposition is to offer an excellent service at a competitive price, delivered by trained specialists using the latest-generation laser technology. That focus on quality shows in our results: more than 300.000 reviews on Google with a 4.9/5 rating.

With more than one million clients across both brands, we have a powerful asset, and we are now looking for someone to lead our CRM strategy across the whole organisation, making the most of that base in a deliberate, coordinated way: combining the right touchpoints at the right moment across email marketing, WhatsApp, in-app notifications, and call centre outreach, among other channels.

Our marketing team works in outcome-based squads, organised around three goals: acquisition, retention, and brand building.



The CRM Manager is the owner of the Retention squad and a key contributor across the other two.
Your Role

As CRM Manager, you will own the customer lifecycle and CRM strategy across both brands, Elha and Láserum, and across all our markets: Spain, Portugal, Italy and France. You will design and optimise the journeys that drive recurrence, repurchase and long-term value; keep our client database clean and actionable; and lead the rollout of our proprietary segmentation model alongside our data partners.
Your Impact

CRM & Customer Lifecycle

Define, build and maintain customer journeys (welcome, activation, recurrence, repurchase, reactivation) for Elha and Láserum.
Identify and prioritise CRM opportunities: new flows, segments and value moments across the lifecycle.
Analyse journey and campaign performance: open rates, CTR, conversion, recurrence and LTV contribution.
Design and run improvement tests (A/B and experiments) on subject lines,

📌 CRM Manager (España)
🏢 Elha Laser Center
📍 España

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