About Valeria
Valeria is building the future of HR and payroll in Spain. We're an AI-native platform that automates contracts, payroll, and compliance for companies with high employee turnover (hospitality, delivery, events, agriculture). We're rethinking how an entire industry works—moving from manual, error-prone processes to intelligent automation.
We're a fast-growing startup backed by top investors, disrupting a €5B+ industry that's still stuck in spreadsheets and legacy software.

Your Role

You'll build our outbound sales engine from the ground up. This isn't a role where you follow a polished playbook—you'll be writing it. You'll own the entire sales cycle: from identifying prospects and crafting outreach strategies, to running demos, negotiating deals, and closing revenue.
Your work will directly shape how we go to market, how we talk about the product, and what our early customer base looks like.

What You'll Do
- Own full-cycle outbound sales: Prospect, qualify, demo, negotiate, and close—no handoffs, no SDR team (yet)- Shape the sales playbook:



Work directly with founders to refine messaging, positioning, pricing, and objection handling as we learn what resonates
- Develop relationships with decision-makers: Build trust with HR leaders, CFOs, and operations managers in high-turnover industries (retail, hospitality, logistics, agriculture)
- Consistently hit and exceed targets: We'll define quotas together based on market feedback, deal cycles, and growth goals
- Be a cultural builder: Set the tone for ambition, speed, accountability, and customer obsession as we scale the sales team
- Feed product insights back: You'll hear customer pain points before anyone else—your feedback will influence our roadmap

What We're Looking For
Required:
- 5+ years of B2B outbound/full-cycle sales experience, preferably in SaaS or tech-enabled services
- Proven track record of exceeding quota in a hunter role (we want to see the numbers)
- You genuinely like cold calling—

📌 Senior Account Executive (Barcelona)
🏢 ValeriaHR
📍 Barcelona