The Position

Roche Pharma is looking for a Product Owner with strong expertise in digital analytics, web measurement and marketing technology to join our international Web Intelligence team. You will own and prioritize the product backlog for capabilities that enable Roche teams to measure, understand and optimize our external digital experiences across integral, regional and local websites.

Our core technology ecosystem includes Adobe Analytics, Adobe Experience Platform Data Collection (Adobe Launch) and Adobe Target, utilizing Adobe Experience Platform Web SDK and Datastreams, alongside consent management, reporting, SEO/GEO and the broader Adobe Experience Platform ecosystem.

You do not need to be the engineer implementing every tag or the analyst building every dashboard. However, you need enough hands‑on digital analytics and MarTech expertise to challenge requirements, understand implementation implications, make informed prioritization decisions and work credibly with analytics engineers, analysts, personalization specialists, solution architects and web engineering teams.





You will operate within an international SAFe Agile Release Train, connecting Pharma and Diagnostics stakeholder needs with a shared analytics and optimization backlog.

Your Responsibilities

Analytics Product Ownership & Backlog

Own and prioritize the digital analytics and personalization backlog, translating business needs and requests into clear epics and KPIs. Balance stakeholder value with technical dependencies and compliance in a transparent prioritization process. Lead contributions to SAFe Agile ceremonies, including PI Planning, backlog refinement and sprint planning, ensuring adherence to Definition of Done.

Digital Analytics & Measurement

You will provide product leadership across capabilities including: Adobe Analytics, Adobe Experience Platform Data Collection / Adobe Launch / AEP Web SDK, Web and digital measurement frameworks, Tagging specifications and data‑layer req

📌 Digital Analytics, Measurement (Madrid)
🏢 F. Hoffmann-La Roche
📍 Madrid