At Grafton , we're looking for a Head of Sales to join one of our clients in the prime residential real estate sector in Barcelona . This is more than a sales leadership role. We're looking for someone who can shape the commercial strategy from day one , combining market insight, pricing, product and sales execution to drive the success of high-end residential developments. What will you do? Define the commercial strategy, buyer persona and target demand for each project. Shape the residential product alongside the development team.

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Own and continuously optimize pricing and sales strategy . Take responsibility for the Sales P&L; and commercial performance . Define and track key KPIs , from sales pace and conversion to pricing and absorption. Lead sales teams, brokers and external partners . Work closely with Marketing on positioning and go-to-market strategy .



Ensure an outstanding buyer experience throughout the entire sales journey. What are we looking for?

Solid experience in residential sales or commercial strategy , ideally within the prime/high-end segment . Strong experience leading teams and driving results . A combination of analytical thinking and commercial instinct . Confidence working with pricing, KPIs and P&L; ownership . A hands-on, results-driven mindset with strong decision-making skills. Fluent Spanish and English . Experience with Salesforce or other CRM tools is a plus. Why this opportunity? xqbhyrx

You'll have real ownership and decision-making responsibility , working closely with the leadership team and influencing projects from concept to commercialization. If you're passionate about prime residential real estate and want to have a direct impact on how projects are positioned, sold and experienced by buyers, we'd love to hear from you.

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🏢 Grafton Recruitment
📍 España