Stora is looking for a Head of Sales to take ownership of the sales function as the business moves into its next stage of growth.

This is a hands-on leadership role, not a manage-from-the-sidelines one.

There is already a product customers want, an established position in the UK and Ireland, growing European opportunity, and a sales team in place. The challenge now is to turn that foundation into a more predictable, repeatable commercial engine.

You’ll work directly with the CEO, lead SDRs and Account Executives, improve how pipeline is created and converted, and bring greater clarity to forecasting, performance and where the next growth opportunities sit.

The opportunity

Stora has grown quickly, but the next stage requires more than simply doing more of what worked before.

The Head of Sales will be expected to answer questions like:

Where should the team focus its time and why?
How does outbound become consistently productive?
Where are deals getting stuck?
How should SDRs and AEs be coached and developed?
Which segments and markets represent the strongest opportunities?




What needs to change in the sales motion as Stora moves upmarket and expands internationally?
How does the business build a forecast leadership can genuinely rely on?

This is a role with real authority to improve things, alongside accountability for the results.

What you’ll own

Sales strategy and execution
Leadership, coaching and development of the SDR and AE team
Outbound performance and pipeline generation
Sales process from first engagement through to closed-won
Forecasting, pipeline health and revenue visibility
Performance management and clear expectations across the team
Key and strategically important opportunities where senior involvement can make a difference
Close alignment with Marketing and Product around ICP, messaging, customer insight and market opportunity

You’ll also stay close to customers and deals.

Stora wants a sales leader who knows what is happening on the ground

📌 Head of Sales (España)
🏢 Stora
📍 España