Описание: Scopely is a general video game and interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes Star Trek Fleet Command, MONOPOLY GO!, Pokémon GO, and other games connecting hundreds of millions of players worldwide.
Si está considerando enviar una solicitud, asegúrese de pulsar el botón de solicitar de abajo después de leer la descripción completa.
Задачи
- Own the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments
- Define and evolve lifecycle strategies across new, active, lapsing, VIP, and conversion-focused cohorts
- Translate product and live ops plans into actionable communication strategies
- Serve as the single source of truth for outbound player messaging
- Lead messaging development across push, email, in-game surfaces, and other CRM channels
- Write or guide performance-driven copy tailored to player motivations
- Partner with design to develop creative aligned with campaign goals
- Ensure consistency in brand voice, tone, and player-first communication standards
- Build and maintain a library of high-performing templates, subject lines, and creative assets
- Represent CRM in sprint planning and live ops reviews
- Influence feature design, including messaging surfaces, onboarding flows, and opt-ins
- Align event timing, offers, and promotions with the communication strategy
- Identify and prioritize data and targeting requirements for personalization and segmentation
- Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics




- Review and approve campaigns before launch
- Design and prioritize experiments with CRM Analytics, including A/B tests, holdouts, and journey optimization
- Analyze campaign performance and translate insights into actionable improvements
- Play Star Trek Fleet Command to understand the player experience and economy
- Monitor community sentiment, feedback, and trends
- Participate in stand-ups, design reviews, and live ops planning
- Bridge the central CRM function and the game team
- Own direct-to-player campaigns end-to-end and ensure alignment across Social, Community, and Player Experience channels
- Operate as a senior individual contributor with hands-on campaign execution, segmentation, and experimentation.
Требования
- 5+ Years of experience in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution
- Proven experience in midcore mobile games, professionally and/or as a deeply engaged player
- Strong creative instincts and the ability to write compelling, high-performing copy
- Experience managing editorial or communication calendars in live service environments
- Comfortable working within sprint-based development and influencing product decisions
- Proficiency with CRM platforms such as Braze or Iterable and lifecycle orchestration
- Strong analytical mindset and experience using data to inform strategy and optimization
- Excellent cross-functional communication and stakeholder management skills
- Nice to have: experience in midcore mobile games as a deeply engaged player. xqbhyrx
Условия
- Office role in Barcelona Spain
- No conditions specified.
#J-18808-Ljbffr

📌 crm marketing manager Star Trek Fleet Command (Barcelona)
🏢 Enfint
📍 Barcelona