Описание:
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Scopely is a global video game and interactive entertainment company that creates, develops, publishes, and live-operates a diversified portfolio of games across mobile, web, PC, and console. Its games connect hundreds of millions of players worldwide.
Задачи:
- Manage and optimize large-scale User Acquisition budgets to drive profitable growth
- Execute and scale mobile campaigns across key platforms including Meta, Google, and emerging channels
- Design and run A/B, multivariate, and marketability tests from hypothesis to analysis to improve performance and unlock growth opportunities
- Analyze campaign, funnel, retention, and LTV metrics to drive data-informed optimization strategies
- Partner cross-functionally with Product, Creative, Data, and Marketing teams to improve full-funnel performance
- Identify and scale strategic acquisition partnerships and new growth opportunities globally
- Contribute creative insights and testing strategies to improve ad performance and acquisition efficiency
- Stay current on market trends, platform changes, and best practices in mobile performance marketing




Требования:
- 3+ Years of experience in User Acquisition, performance marketing, or media buying, preferably in mobile gaming or mobile apps
- Proven track record of scaling growth through paid acquisition channels and identifying high-impact opportunities
- Strong understanding of UA KPIs including CPI, ROAS, retention, conversion funnels, and LTV optimization
- Hands-on experience with platforms such as Google Ads, Meta, and AppLovin
- Strong analytical and problem-solving skills with the ability to make data-driven decisions in fast-paced environments xqbhyrx
- Strong communication, stakeholder management, and ownership mindset
- Experience working cross-functionally with Product, Creative, Data, and Marketing teams
- BA/BS degree in Economics, Mathematics, Marketing, Finance, Business, or a related field
- Passion for mobile advertising, experimentation, and continuous optimization
- Nice to have: DSP, ad networks, rewarded advertising, advanced Excel skills, AI tools, data visualization platforms such as Looker
Условия:
Hybrid role in Barcelona, Catalonia, Spain.
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📌 performance marketing manager mobile games (Barcelona)
🏢 Enfint
📍 Barcelona