Experteer Overview
¿Es usted el solicitante adecuado para esta oportunidad? Descúbralo leyendo el resumen del puesto a continuación.
As Head of Marketing Expansion at Preply, you lead the end-to-end marketing strategy for launching new subjects, audiences, and markets. You align with leadership to shape positioning, GTM plans, and cross-functional execution that fuels growth across categories beyond language learning. You drive brand development and performance metrics to scale expansion with rigor. This role offers high visibility and impact as Preply extends its global learning platform.
Compensaciones / Ventajas
• Define the marketing vision for the Expansion mission and set strategic direction for new verticals and audiences at scale
• Shape go-to-market strategies for new categories and learner personas, translating business goals into executable plans
• Drive brand positioning as a strategic enabler, coordinating with Brand and Product Marketing to extend beyond language learning
• Set the performance framework with KPIs across funnel stages and manage reporting cadence to ensure accountability
• Lead cross-functional alignment at senior levels, integrating expansion marketing into broader business planning




• Develop scalable go-to-market playbooks adaptable across subjects, geographies, and personas
Responsabilidades
• Senior marketing leadership experience in high-growth, international environments
• Strategic depth with executional credibility in channel mix, creative direction, and performance optimization
• Experience launching into new markets/categories/audiences, including positioning and playbook creation
• Analytical rigor with data-driven sizing, performance measurement, and ROI justification
• Executive communication and stakeholder xqbhyrx influence across functions and geographies
• Brand and positioning acumen for navigating repositioning or brand extension in competitive markets
• People leadership with proven ability to hire and develop senior marketing talent in dynamic settings
• Structured thinking in ambiguous, early-stage contexts to bring clarity and prioritization
Requisitos principales
• Generous monthly allowance for lessons on
• Learning u0026 Development budget with time off for self-development
• Competitive financial package with equity
• Leave allowance

📌 Head of Marketing Expansion (Barcelona)
🏢 Preply
📍 Barcelona