Role SummarySklum Digital & AI is looking for a Principal to own content programming and engagement design for the new Sklum App. You'll decide what content lives in the app, for whom, in what cadence, and with what commercial intent — and you'll design the habit loops that determine whether someone opens the app once or comes back every week. You'll report to the Director of Growth and work as a hands‑on principal: writing the content briefs yourself, designing the engagement mechanics yourself, and walking the app the way a customer would, regularly. This is a build role on a small, lean team. It ships.

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Why This Role ExistsMost ecommerce apps treat content as marketing bolted onto a transactional surface — a blog tab, a banner rotation, a newsletter. We're building it differently: content as a core product capability from day one, with its own surfaces, rules, and rituals,



sitting alongside product information and checkout as a first‑class part of the app. Return visits aren't a metric to chase after launch. They're something we design for from the start, through content that teaches the app what a customer likes, rewards them for coming back, and gives every visit a reason to exist beyond "browse and leave." Someone needs to own that design personally, end to end, not coordinate it across three teams.
What You'll OwnEditorial programming. Own the full editorial layer of the app — what content exists, who it's for, how often it appears, and what commercial intent sits behind it. Buying guides, room inspiration, product storytelling, seasonal moments, and sales content that reads as one voice and one journey, not a stack of disconnected marketing modules.
Habit‑formation and return‑visit design. Design the rituals, hooks, surprises, and feedback loops that make returning to the app feel rewarding rather than pro

📌 Principal Engagement (Valencia)
🏢 SKLUM
📍 Valencia