Описание: Scopely is a general video game and interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes Star Trek Fleet Command, MONOPOLY GO!, Pokémon GO, and other games connecting hundreds of millions of players worldwide.ЗадачиOwn the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player momentsDefine and evolve lifecycle strategies across new, active, lapsing, VIP, and conversion-focused cohortsTranslate product and live ops plans into actionable communication strategiesServe as the single source of truth for outbound player messagingLead messaging development across push, email, in-game surfaces, and other CRM channelsWrite or guide performance-driven copy tailored to player motivationsPartner with design to develop creative aligned with campaign goalsEnsure consistency in brand voice, tone, and player-first communication standardsBuild and maintain a library of high-performing templates, subject lines, and creative assetsRepresent CRM in sprint planning and live ops reviewsInfluence feature design, including messaging surfaces, onboarding flows, and opt-insAlign event timing, offers, and promotions with the communication strategyIdentify and prioritize data and targeting requirements for personalization and segmentationBrief Marketing Operations on campaign builds, including targeting, timing, creative,



and success metricsReview and approve campaigns before launchDesign and prioritize experiments with CRM Analytics, including A/B tests, holdouts, and journey optimizationAnalyze campaign performance and translate insights into actionable improvementsPlay Star Trek Fleet Command to understand the player experience and economyMonitor community sentiment, feedback, and trendsParticipate in stand-ups, design reviews, and live ops planningBridge the central CRM function and the game teamOwn direct-to-player campaigns end-to-end and ensure alignment across Social, Community, and Player Experience channelsOperate as a senior individual contributor with hands-on campaign execution, segmentation, and experimentation.Требования5+ Years of experience in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel executionProven experience in midcore mobile games, professionally and/or as a deeply engaged playerStrong creative instincts and the ability to write compelling, high-performing copyExperience managing editorial or communication calendars in live service environmentsComfortable working within sprint-based development and influencing product decisionsProficiency with CRM platforms such as Braze or Iterable and lifecycle orchestrationStrong analytical mindset and experience using data to inform strategy and optimizationExcellent cross-functional communication and stakeholder management skillsNice to have: experience in midcore mobile games as a deeply engaged player.УсловияOffice role in Barcelona SpainNo conditions specified.
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📌 crm marketing manager Star Trek Fleet Command (Barcelona)
🏢 Enfint
📍 Barcelona