Описание:Scopely is a general video game and interactive entertainment company that creates, develops, publishes, and live-operates a diversified portfolio of games across mobile, web, PC, and console. Its games connect hundreds of millions of players worldwide.Задачи:Manage and optimize large-scale User Acquisition budgets to drive profitable growthExecute and scale mobile campaigns across key platforms including Meta, Google, and emerging channelsDesign and run A/B, multivariate, and marketability tests from hypothesis to analysis to improve performance and unlock growth opportunitiesAnalyze campaign, funnel, retention, and LTV metrics to drive data-informed optimization strategiesPartner cross-functionally with Product, Creative, Data, and Marketing teams to improve full-funnel performanceIdentify and scale strategic acquisition partnerships and new growth opportunities globallyContribute creative insights and testing strategies to improve ad performance and acquisition efficiencyStay current on market trends, platform changes, and best practices in mobile performance marketingТребования:3+ Years of experience in User Acquisition,



performance marketing, or media buying, preferably in mobile gaming or mobile appsProven track record of scaling growth through paid acquisition channels and identifying high-impact opportunitiesStrong understanding of UA KPIs including CPI, ROAS, retention, conversion funnels, and LTV optimizationHands-on experience with platforms such as Google Ads, Meta, and AppLovinStrong analytical and problem-solving skills with the ability to make data-driven decisions in fast-paced environmentsStrong communication, stakeholder management, and ownership mindsetExperience working cross-functionally with Product, Creative, Data, and Marketing teamsBA/BS degree in Economics, Mathematics, Marketing, Finance, Business, or a related fieldPassion for mobile advertising, experimentation, and continuous optimizationNice to have: DSP, ad networks, rewarded advertising, advanced Excel skills, AI tools, data visualization platforms such as LookerУсловия:Hybrid role in Barcelona, Catalonia, Spain.
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📌 performance marketing manager mobile games (Barcelona)
🏢 Enfint
📍 Barcelona