Описание: Scopely is a general video game and interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes Star Trek Fleet Command, MONOPOLY GO!, Pokémon GO, and other games connecting hundreds of millions of players worldwide.

Задачи

- Own the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments
- Define and evolve lifecycle strategies across new, active, lapsing, VIP, and conversion-focused cohorts
- Translate product and live ops plans into actionable communication strategies
- Serve as the single source of truth for outbound player messaging
- Lead messaging development across push, email, in-game surfaces, and other CRM channels
- Write or guide performance-driven copy tailored to player motivations
- Partner with design to develop creative aligned with campaign goals
- Ensure consistency in brand voice, tone, and player-first communication standards
- Build and maintain a library of high-performing templates, subject lines, and creative assets
- Represent CRM in sprint planning and live ops reviews
- Influence feature design, including messaging surfaces, onboarding flows, and opt-ins
- Align event timing, offers, and promotions with the communication strategy
- Identify and prioritize data and targeting requirements for personalization and segmentation
- Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics
- Review and approve campaigns before launch




- Design and prioritize experiments with CRM Analytics, including A/B tests, holdouts, and journey optimization
- Analyze campaign performance and translate insights into actionable improvements
- Play Star Trek Fleet Command to understand the player experience and economy
- Monitor community sentiment, feedback, and trends
- Participate in stand-ups, design reviews, and live ops planning
- Bridge the central CRM function and the game team
- Own direct-to-player campaigns end-to-end and ensure alignment across Social, Community, and Player Experience channels
- Operate as a senior individual contributor with hands-on campaign execution, segmentation, and experimentation.

Требования

- 5+ Years of experience in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution
- Proven experience in midcore mobile games, professionally and/or as a deeply engaged player
- Strong creative instincts and the ability to write compelling, high-performing copy
- Experience managing editorial or communication calendars in live service environments
- Comfortable working within sprint-based development and influencing product decisions
- Proficiency with CRM platforms such as Braze or Iterable and lifecycle orchestration
- Strong analytical mindset and experience using data to inform strategy and optimization
- Excellent cross-functional communication and stakeholder management skills
- Nice to have: experience in midcore mobile games as a deeply engaged player.

Условия

- Office role in Barcelona Spain
- No conditions specified.

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📌 crm marketing manager Star Trek Fleet Command (Barcelona)
🏢 Enfint
📍 Barcelona