Senior SEM Specialist

As you contemplate your future, you might be asking yourself, what’s the next step? Start your journey with us! We are building a world-class Search Engine Marketing organization and are seeking a highly motivated and strategically-minded Senior SEM Specialist to join one of the most efficient SEM teams in Europe. Composed of SEM Account Managers, Analysts, Data Scientists, and Data Engineers, we are among the top Google and Microsoft Bing customers by spend in Europe. This is a key strategic role within eDreams Odigeo that will help shape the future of the business. You will work alongside Country Managers, Product Managers, Pricing Analysts, Marketing Analysts, and many more, acting as a strategic PPC expert. The SEM team members are passionate about data, automation, and innovation, thriving in a collaborative and agile environment. They are eager to learn, deep dive into complex challenges, share constructive feedback, and constantly challenge the status quo. We are looking for a leader in execution who can take things to the next level. As part of an agile team, you will have the opportunity to drive forward long-term strategic initiatives autonomously, design and implement best-in-class campaigns, and contribute to our high level of automation and strategic direction. Join us and help us reach our ambitious goal of becoming the global leader in online travel!

Why eDreams ODIGEO

Join the world’s leading travel subscription platform… We pioneered Prime, the first and world’s leading travel subscription programme since launching in 2017. Millions of Prime members every year across multiple markets. 5 brands: eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo. This entire Prime experience is powered by a proprietary, industry-leading AI platform that delivers a smarter, hyper-personalised service and comprehensive travel experience globally to its members. Diversity is our strength that’s why our eDOers are coming from different nationalities from all continents – 99% permanent contracts. Prime members are subscribed to integral travel, gaining access to a comprehensive multi-product offering for all their travel needs—including hotels, rail, flights, dynamic packages and car rental, among others—compounded by industry-leading flexibility features and exclusive, member-only benefits.

What you will do

- Strategic Leadership & Planning: Build and drive long-term PPC strategies that contribute to sustained business growth, aligning PPC efforts with overarching business objectives and the broader marketing mix.
- Performance Optimization & Risk Mitigation: Conduct complex data analysis to uncover strategic patterns, translate these findings into actionable strategies, and proactively identify potential risks within PPC initiatives, developing robust mitigation and contingency plans.
- Cutting-Edge Execution & Standards: Plan, design, implement, and optimize highly effective SEM campaigns across all our brands & products, ensuring execution adheres to best-in-class industry standards and sets a high performance benchmark.



Provide operational guidance and coordination within assigned scopes.
- Business Acumen & Strategic Optimization: Steer spend and revenue of the SEM campaigns towards given targets by deciding on the right bid strategies, strategically optimizing PPC spend across diverse program scopes to maximize performance, volume, and ROI, considering company-wide KPIs.
- Forecasting & Innovation: Contribute to forecasting and scenario planning, providing valuable insights to the leadership team. Champion a culture of experimentation and innovation, proactively exploring new platforms and methodologies to maintain our technical edge.
- Stakeholder Management & Communication: Serve as the primary contact for key high-level stakeholders. Influence strategic decisions by effectively presenting complex, data-driven insights in high-level executive summaries to peers, managers, and external partners (e.g., Google, Microsoft).
- Team Guidance & Expert Mentorship: Act as a recognized subject matter expert who elevates the team’s capabilities by providing in-depth technical guidance, disseminating best practices, and fostering a culture of continuous learning and development.
- Agile & Collaborative Work: Take full ownership of chosen quarterly strategic initiatives, coordinating the working team to achieve the objective, and closely collaborating with other departments to align actions towards common company targets.

What can you expect

- Strategic Impact: Make a direct, high-level impact on Odigeo’s success by steering and strategically shaping one of its biggest acquisition channels.
- Scale and Autonomy: Work at scale across all Brands, Products & Markets with large, open budgets and a high level of autonomy as part of an agile, self-organizing team.
- Mastery Focus: Become a Top Tier SEM Professional by working in one of the best SEM teams, fully committed to automation, innovation, and technical mastery.
- Collaboration with Peers: Collaboration, Exchange and Discussion seeing eye to eye – Odigeo’s SEM team consists of Senior experts (min 5+ years of experience) who are focused on challenging each other to achieve unrivaled excellence in the field.
- An awesome multicultural team that values open communication, different opinions, learning, testing, continuous optimization, and having fun in and outside of work.

What you need to succeed

Good to have Bring your unique perspective, speak up, and offer disruptive solutions! You will have the opportunity to learn, grow, and make a real impact on our business. Here is what we are looking for:

- Experience: Minimum 5+ years of demonstrable experience in SEM/PPC, ideally managing high 6-figure+ monthly budgets.




- Strategic & Technical Expertise: Excellent, in-depth knowledge of Google Ads and Microsoft Bing, including advanced bid strategy design and implementation. G Ads certification is a plus.
- Mandatory Quantitative Background: A degree in a highly quantitative field is required (e.g., Engineering, Computer Science, Mathematics, Physics, Statistics, or similar quantitative Business fields).
- Exceptional Data-Driven Leadership: Superior skill level in data analysis, interpretation, and complex data storytelling. You must be able to analyze big datasets, find non-obvious patterns, discover deep strategic insights, and articulate these findings clearly for executive decision-making.
- Curiosity & Proactive Ownership: Naturally curious and highly proactive, with a relentless drive to dig beneath the surface, solve complex business challenges, and take full ownership of end-to-end outcomes.
- Technical Data Proficiency: Advanced level in MS Excel is mandatory. Strong practical knowledge of web analytics tools (e.g., Google Analytics) and experience working with data querying languages (e.g., SQL) or advanced statistical software is highly beneficial.
- Influence & Mentorship: Proven ability to constructively challenge the status quo, influence strategic decisions, and provide effective mentorship and guidance to junior team members.
- Ownership & Acumen: Strong Sense of Ownership, taking the lead on end-to-end strategic initiatives with a can-do attitude. Demonstrable business acumen beyond core PPC metrics.
- Language Skills: Fluent English is mandatory; additional European-based language is a plus.
- Mindset: Experience working in an agile environment and/or in the travel sector is a plus. Always striving to grow & learn, embracing a 360° feedback culture.
- AI & Automation Mindset: Experience in leveraging AI for strategic PPC campaign optimization, automation, and reporting is a strong plus.

What’s in it for you

- Prime Plus membership
- Competitive salary and benefits package
- Flexible benefits
- Performance-based bonuses
- Birthday day off
- Discounts and partnerships
- Relocation support and premium equipment with role-based selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle
- Continuous learning to fuel your growth and explore new horizons
- Free Coursera access, soft skills workshops, tech training, leadership development, and more
- Great onboarding program
- Growth opportunities to empower your career and unleash your potential
- Personalised career paths and the eVOLVE Program
- Internal mobility opportunities let you pursue horizontal career changes and promotions
- Your well-being is our priority
- Hybrid home-office model focused on outcomes
- Freedom and flexibility in work-personal life balance
- After-work events, padel tournaments, parties, and more
- Communities based on passions, like sports and music
- No dress code; free fruit, coffee, and tea at our offices
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📌 Senior SEM Specialist at eDreams ODIGEO (Barcelona)
🏢 Edreams Odigeo
📍 Barcelona