Descripción del trabajo

Business Development Representative – Paid Social - Europe

Our client is a forward-thinking general digital marketing agency, specializing in mobile app performance. As they grow, the focus is to expand their expertise as a comprehensive media agency.

We are looking for a hands-on Business Development Representative to grow our paid social agency business. A professional with a genuine drive and passion to succeed, with a proven track record of new business generation.

Your primary responsibility will be to find and open new advertiser relationships: identifying companies that could benefit from our paid social expertise, engaging the right marketing decision-makers, starting relevant conversations and converting them into qualified opportunities.
Success in this role starts with opening doors, generating qualified conversations and creating a strong pipeline.

Key Responsibilities

- Identify advertisers that could be a strong fit for our paid social services.
- Build target-account and decision-maker lists from scratch.
- Research companies, their acquisition strategy and potential paid-social opportunities.
- Prospect through LinkedIn, email and other relevant channels.
- Build and test outbound sequences and personalized messaging.
- Generate qualified conversations and meetings with marketing and growth decision-makers.
- Understand the prospect's current paid-media setup, challenges, objectives and commercial potential.
- Qualify opportunities based on factors such as need, budget, decision process and timing.
- Introduce our paid social proposition clearly and commercially.




- Bring paid-social specialists into deeper conversations once an opportunity is qualified.
- Test different verticals, target audiences and messages.
- Use HubSpot and modern prospecting tools to organize and scale outbound activity.
- Attend industry events with a business-development mindset: research targets beforehand, arrange meetings, approach relevant prospects and create follow-up opportunities.
- Feed market insights back into the company so we can continuously refine our positioning and proposition.

Requirements

- MUST: 2–4 years in a new-business/opening role at a marketing/advertising agency, in paid-media or ad-tech sales (where the customer is the advertiser/marketing team), or in a commercial role selling a service (not only a product/SaaS subscription) directly to brands.
- MUST: Hands-on HubSpot experience.
- MUST: Comfort using AI tools to build pipeline and generate leads.
- MUST: Fluent in English.
- Preferred: Familiarity with the language of paid acquisition — CPA, CAC, ROAS, LTV, creative performance, attribution, campaign scaling, audience targeting and channel diversification.
- Strongly Preferred: Experience with Meta, TikTok, Reddit, Pinterest, Spotify, and other relevant social platforms.
- Strongly Preferred: Prior agency background.

Core Skills

- Business Development
- New Business Development
- Sales Prospecting
- Lead Generation
- Outbound Sales
- HubSpot
- Cold Outreach
- Client Relationship Management
- Sales Pipeline Management
- Digital Marketing
- Paid Social
- Digital Advertising

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📌 Business Development Representative - Paid Social (Mos)
🏢 Expert Executive Recruiters (Eer Global)
📍 Mos