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Gro-Med converts coconut husk into precision-graded coir substrates. Gro-Med is a part of the Vaighai Group. We are a 45-year-old, family-run 3rd generation agri-business and the world's second-largest coco coir substrate company, with $120M in group revenue. We serve growers in over 75 countries across horticulture, and soilless production, backed by three modern factories strategically located across Tamil Nadu, India and a team focused on quality at every step.

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We are hiring a Sales Manager to build and grow our substrate business across our core European markets — Spain, the Netherlands and Italy, and adjacent territories. You will sell directly to large-scale commercial growers and nurseries, appoint and manage distributors, and act as the commercial face of Vaighai in the region. This is a field-heavy role with frequent travel.

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- Sell coir substrates (grow bags, slabs, open tops, propagation plugs and buffered blends) to large-scale growers, nursery operations and substrate blenders.
- Identify,



appoint and manage distributors and agents across your markets. This is a core part of the role, not an add-on.
- Build strong relationships with growers, farm managers, agronomists, technical advisers and procurement teams.
- Work with our technical team to convert grower trials into volume contracts — substrate selection, EC and pH targets, irrigation strategy and crop-specific recommendations.
- Negotiate annual pricing and supply agreements; forecast volumes and coordinate with the Madurai team on production planning and shipping schedules.
- Represent Vaighai at European trade shows such as GreenTech Amsterdam, Fruit Attraction and Macfrut.
- Report regularly on pipeline, competitor activity and pricing movements across your territory.

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- 5–8 years of B2B sales experience in horticulture, with a proven record of selling to large-scale growers and nurseries in Europe.
- An existing network among European commer

📌 Sales Manager (España)
🏢 Gro-Med
📍 España