Puig is seeking a highly experienced and visionary Integral Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.
The role is critical to transforming media data into a core business driver, enabling:
smarter investment decisions
advanced performance measurement
scalable AI and data use cases
The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.
Scope & Team Leadership
You will lead a multidisciplinary team including:
Global Paid Media Data Manager
Global Social Data Data Manager
Global Media Data Product Manager
Global Media Tracking Manager
You will build a strong center of expertise, combining:
media analytics
data governance & tracking
data products
The Opportunity
Location: Barcelona
Language: English (mandatory)
What you'll get to do
Media Data Strategy & Transformation
Define and lead the global Media Data strategy and roadmap
Position media data as a strategic asset supporting business growth and transformation
Build a long‑term vision integrating:
measurement
consumer understanding
AI‑driven use cases
Advanced Measurement & Performance Excellence
Lead end-to-end media measurement strategy, including:
Attribution frameworks
Brand & performance measurement
Oversee econometric and advanced analytics approaches to:
quantify marketing impact
optimize media investments
support budget allocation decisions
Drive the evolution towards holistic, cross‑channel performance measurement
Media Data Ecosystem, Governance & Tracking
Define and enforce global media data standards, including:
tracking frameworks (tagging, pixels, taxonomy)
KPI harmonization
data models across Paid / Owned / Earned
Ensure
📌 Global Head of Media Data (Madrid)
🏢 Puig
📍 Madrid
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