Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors. We are currently looking for Sales Programs Associate Director to join our Corporate Performance & ESG Business Unit. CP & ESG delivers software solutions and services that help organizations manage financial, sustainability, operational, and regulatory reporting requirements, enabling better business performance, risk management, and compliance through data-driven decision-making.

About the Role:

The Sales Programs Associate Director is responsible for developing and leading strategic sales programs that accelerate pipeline generation, improve sales productivity, and drive revenue growth across the organization. This role partners closely with senior Sales Leaders, Revenue Operations, Marketing, Sales Strategy, Enablement, and other go-to-market stakeholders to identify business opportunities, define program strategies, and execute initiatives that deliver measurable commercial outcomes. As a strategic leader, the Sales Programs Associate Director oversees a portfolio of sales growth initiatives, establishes program governance, and drives adoption across multiple regions, segments, or business units.

Key Responsibilities

Sales Program Strategy and Leadership

- Develop and execute sales program strategies that drive pipeline creation, accelerate deal progression, and improve revenue performance.
- Partner with senior Sales Leaders to identify business priorities, performance gaps, growth opportunities, and strategic initiatives.
- Establish program objectives, success metrics, governance structures, communication plans, and operating rhythms.
- Lead a portfolio of sales programs across multiple regions, business units, products, or customer segments. Translate strategic business goals into scalable sales plays and actionable field initiatives.
- Ensure alignment between sales programs and broader commercial, revenue, and go-to-market strategies.

Revenue Growth and Pipeline Management

- Lead analysis of pipeline health, sales productivity, conversion trends, territory performance, and growth opportunities.
- Develop targeted initiatives focused on pipeline generation, account penetration, customer expansion, and opportunity acceleration.
- Own the measurement of program performance against pipeline generated and influenced, opportunity progression, conversion, ACV, win rate, seller adoption and productivity outcomes.
- Assess overall business and pipeline health, lead root-cause analysis of performance gaps, and partner with Sales Leadership to define recovery strategies and prioritise the highest-impact growth opportunities.

Sales Leadership Partnership

- Serve as a trusted advisor to regional and senior sales leadership teams.
- Participate in business reviews, forecasting discussions, and strategic planning sessions.
- Recommend sales motions, growth plays, account targeting strategies, and performance improvement initiatives.
- Support annual and quarterly planning processes by identifying strategic pipeline-generation priorities.

Cross-Functional Leadership

- Partner closely with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing, Customer Success, and Finance.
- Ensure coordinated execution of sales and marketing initiatives.
- Lead cross-functional teams responsible for program development, implementation, and measurement.
- Promote alignment across functions to improve commercial execution and customer outcomes.
- Scale successful programs and best practices across the organization.

Governance, Execution Excellence, and Continuous Improvement

- Establish governance frameworks to ensure accountability, transparency, and effective execution.
- Define stakeholder ownership, timelines, milestones, reporting requirements, and escalation processes.
- Oversee program adoption, seller engagement, and change management activities.




- Evaluate program effectiveness and identify opportunities to improve execution and business impact.
- Drive a culture of continuous improvement, experimentation, innovation, and operational excellence.

Team Leadership

- Lead, mentor, and develop Sales Programs Managers, Analysts, and project teams.
- Provide coaching and strategic direction to ensure high-quality program execution.
- Foster collaboration, accountability, and professional development across the function.
- Build organizational capabilities and scalable program management practices.

What We Are Looking For

Education

- Bachelor’s degree required.

Experience

- 8+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.
- Proven experience designing and leading strategic sales programs that drive measurable pipeline and revenue growth.
- Demonstrated ability to influence senior sales leaders and executive stakeholders.
- Strong understanding of B2B sales processes, go-to-market strategy, and revenue generation.
- Experience with Salesforce, Power BI, CRM analytics platforms, and sales technology ecosystems.

#LI-Hybrid

Join us at Wolters Kluwer and be part of a global technology company that helps organizations navigate complex financial, risk, and regulatory challenges.

If making a difference matters to you, then you matter to us.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—and you’re in us. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

Wolters Kluwer reported 2025 annual revenues of €6.1 billion.

The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content,



and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.

For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our integral Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being.

That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

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📌 Sales Programs Associate Director (Madrid)
🏢 Wolters Kluwer
📍 Madrid